Coculutre: describes the perception of membership in a group that is part of an encompassing culture
Intergroup communication: is interaction between members different cocultures
Salience: how much weight we attach to cultural characteristics
Uncertainty Avoidance: this term is used to reflect the degree to which members of a culture feel threatened by ambiguous situations and how much they try to avoid them.
Race: is a social construct originally created to explain differences between people whose ancestors originated in different regions of the world.
Ethnicity: refers to the degree to which a person identifies with particular group
Ethnocentrism: is an attitude that one’s own culture is superior to others
Cultural shock: when you start to feel “homesick” for your culture