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(5) Big Data (Big Data, the Management Revolution (McAffee) (Management…
(5) Big Data
Big Data Ethics (White et al.)
(3) Ethics
Ethical Problems
Reduction in Data Storage Costs
Better Data Analysis
Changes in Computing Power
Improvement in Networks
Internet
(4) Big Data and Ethics
Privacy
Security
Ownership
Evidence-Based Decision Making
(2) How Big Data affects Industry
Increasing Comfort
Cost of Comfort
Disruptive Technology
(5) Data Analytics and How Ethics Affects the Conceptual Framework
(1) Introduction
OCR Performance (Salehan et. al)
(3) Research Model and Hypothesis
Review Length -> Helpfulness
Review Sentiment -> Helpfulness
H5: Review Length -> Readership
Review Polarity -> Review Sentiment
H4: Title Length -> Readership
H3: Title Polarity -> Title Sentiment
H2: Title Sentiment -> Readership
H1: Longevity -> Readership
(2) Theoretical Background
Predictors of Performance
Moderator of Performance
High Involvement
Low Involvement
Online Review Performance Measures
Message Selection
Selective Perception
Attribution Theory
Fake Reviews
(4) Discussion
Sentiment -> (-) OCR Readership + Helpfulness
Title Sentiment -> (+) Readership
Title Length -> (-) Readership
Review Length -> (+) Readership + Helpfulness
Longevity -> (+) Helpfulness
Implications
Older Reviews attract more Readerships
Older Reviews more helpful than recent ones
(1) Introduction
Research Questions
RQ1: Which Factors determine the Likelihood of a Consumer paying Attention?
RQ2: Which Factors determine the perceived Helpfulness of a Review?
Reasons for further Investigation
No Incorporation of Information
Research for negative Comments needed
No practical Solutions for Online Vendors
Big Data, the Management Revolution (McAffee)
(3) How Data-Driven Companies Perform
Higher Production/Profitability
(4) A New Culture of Decision Making
Muting the HiPPOS
New Roles
Asking "What do the data say?"
Ask for Senior Executive Support
(2) What´s New Here?
Volume
Variety
Velocity
(5) Getting Started
Identify Opportunities
4 Steps Innovation process
Pick Business Unit
Joy´s Law
(1) Introduction
Change Decision Making Culture
Need for Management Revolution
Management Challenges
Talent Management
Technology
Leadership
Decision making
Company Culture