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Memory (Multi-Store Model (Sensory Register (coding depend on sense organ,…

- - - - involves more than maintenance rehearsal
      - Multi-store is too simple
    - - Supporting evidence
        
        Studies used brain scanning techniques
        
        prefrontal cortex active during STM
        
        hippocampus active when LTM is
      - Case studies
        
        HM
        
        Operation to remove hippocampus
        
        personality and intellect remained intact
        
        to reduce severe epilepsy
        
        couldn't form new LTMs
        
        could remember previous memories
- - - - cover column remember digit
      - average span
        
        9.3 items
        
        7.3 letters
      - easier to recall digits as only 10 rather than 26 letters
    - - magic number 7+-2
      - can recall 5 words as well as 5 letters
      - chunk can remember more
  - - - 24 participants
      - 8 trials
        
        3, 6, 9, 12, 15, 18 seconds
      - had to recall constant syllable and three digit number
      - 90% accurate at 3 secs
      - 2% accurate at 18 secs
      - suggests duration short
- - - - 1975
      - 400 people (17-74)
      - photo-recognition test
      - school yearbook
      - list people in photos could remember
        
        15 years after 90% accurate
        
        48 years after 70% accurate
      - free recall (no photos)
        
        15 years 60% accurate
        
        48 years 30% accurate
  - - - processing of sensory input
      - has a particular meaning
      - applied to context