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Focus Groups: Analysis (12/10/17 06:57 (15/1017 02:25 (08:16), The analyst…

- - - - Consider asking each participant a final preference question.
      - Offer an oral summary of key findings and inquire if the summary is correct.
      - Listen for vague or inconsistent comments and probe for understanding.
    - - Spot check tape recording to ensure the
        recorder picked up the discussion. If the tape does not work, immediately take time to expand written notes. Recreate as much of the discussion as possible.
      - Turn the tape recorder back on and record the observations of the moderator and assistant moderator.
      - Draw a diagram of seating arrangement.
      - Discuss issues such as: What seemed to be the key themes of this discussion? What was surprising? How did this group compare with prior groups? Do we need to change anything before the next group? Note hunches, interpre- tations, and ideas.
      - Label and file field notes, tapes, and other materials.
    - - Analysts can proceed with or without transcripts.
        
        Option 1: Transcript-based analysis
        
        Make back-up copy of tapes and send tape to
        transcriber if necessary.
        
        Listen to the tape, review field notes, and read transcript if available.
        
        Use transcripts as the basis for the next steps.
        
        Option 2: Analysis without transcripts
        
        Prepare summary of the individual focus group
        in a question-by-question format with amplifying
        quotes.
        
        Use summaries as the basis for the next
        steps
    - - Look for emerging themes by question and then overall.
      - Analyze groups across categories (for example, compare and contrast the parent groups with the teacher and student groups).
      - Construct typologies or diagram the analysis if appropriate.
      - Analyze groups within a category (for example, first analyze the groups of parents, then the groups of teachers, then the groups of stu- dents).
      - Describe findings and use quotes to illustrate.
    - - Use a few quotes to illustrate each important
        point.
      - Sequence could be either question by question
        or by theme.
      - Consider narrative style versus bulleted style.
      - Share report with other researcher(s) for
        verification of findings.
      - Revise and finalize report.