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How can Subway attract more customers after the re-branding (Competition,…
How can Subway attract more customers after the re-branding
Competition
KFC
Observation
Interview with customers of competition
Coffee shops around
Interview with employees of competition
What customers like?
Survey of satisfaction
New survey of satisfaction (primary data)
Tellsubway.com (secondary data)
Appearance of the restaurant
Survey of customers
What can we improve
Unstructured Interview with owner
Convenience (location/parking/transport)
Observation
Opening hours
Survey customers
Staff approach
Interview with employees
Unstructured interview about employees with manager
Observation of employee friendliness
Possible collaborations
Unstructured interview with owner/DA/Subway
Vegemite
Look at their website for possible collaboration
M&M's Cookies
Internet research
Is there something what customers liked better before
Structured Interview with customers
Breakfast offering (better coffee, fruit)
Focus group with customers
New menu items
Less processed meat/cheese
Customer Survey
Healthier sauces
Customer Survey
More vegetarian/vegan choices
Customer Survey
Secondary Resources used for primary research