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Product and Service Design (Design thinking (re-frame ideas, understand…
Product and Service Design
Importance of NPD
Incremental enhancement of existing product
New generation products
Breakthrough products
NP failure rates
the company can't support the growth
the product is launched too soon
P. don't have sufficient appeal to the market
customer dosn't understand the P.
there is no market for product
Design as a process
concept generation
concept screening
preliminary design
evaluation and improvement
prototyping and final design
Design thinking
re-frame ideas
understand the user
no idea is too wild
collaborate
test your ideas
see the bigger picture
Product design
aesthetics
reliability
maintainability
durability
produce-ability
Service design
organising idea
the service experience
service outcome
service operation
value of service
Quality function deployment
WHAT features customer wants from P. or S.
HOW customer needs are met
WHAT vs HOW
CONFLICTS between characteristics that require further development
WHY certain characteristics to be deployed
HOW MUCH the level of characteristics