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The Marketing Environment (Micro (Marketing Intermediaries (Distribute,…
The Marketing Environment
Micro
Customers
Consumer Markets
Business Markets
Reseller Markets
Government Markets
International Markets
Marketing Intermediaries
Distribute
Sell
Promote
Hauliers
Resellers
Wholesalers
Retailers
Agents
Brokers
Suppliers
Raw Material
Components
Finished Goods
Relationship
Vital
Disruption
Ability
Satisfaction
Partners
Power Imbalance
Cost Increase
Competitors
Direct Competitors
Similar Goods
Substitutes
Alternative Means
New Entrants
Enhanced Offerings
Publics
Financial Orgs
Persons
Media
Consumer Groups
Influence
Reputation
Macro
STEEPLE
Social Factors
Pressure of Work
Modern Life
Technological Factors
Potential
Transform Market
Economic Factors
Cost
Society
Environmental Factors
Recycle
Improve
Clean
Carbon Footpront
Political Factors
Government
Change
Legal Factors
Legislation
Regulation
Data Protection
Ethical Factors
Environmental Impact
Business Activity
Fair Trade
Harmful Products
Competitive Advantage
Cost Leadership
Low Cost
Differentiation
Distinguished
Focus
Niche
Competitive Advantage
Lower Cost
Differentiation
Competitive Scope
Broad Target
Narrow Target
Competitive Positions & Differential Advantage
5 Forces
New Entrants
Customer Bargaining Power
Supplier Bargaining Power
Threat of Substitutes
Industry Rival
Dampen Profits
Hamper Mobilty
Awareness
Less Vulnerable
Competitors
Objectives
Strategies
Strengths
Weaknesses
Differential Advantage Steps
Workbook
Strategic Objectives & Focus
Ansoff Growth Matrix
Product
New
Present
Market
Present
New
Market Presentation
Present Products
Market Share
Growth
Product Development
Existing Market
New Products
Market Development
New Market
Existing Product
Diversification
New Market
New Product