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Branding (Brand facets/elements (Users: target market (Volvo: safest car…
Branding
Brand facets/elements
Attributes/associations: when a brand is mention, it comes up into your mind
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Culture: way of life
Google: relaxed, Apple: innovative
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Definition: A brand is a name, symbol, sign, logo or slogan that identifies and differentiate a product from a competitor.
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