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Live Streaming Broadcast Platform (Business model (Income (For anchors…
Live Streaming Broadcast Platform
Business model
Platform
C2C
Main targeted customers
bored people
Income
For anchors
presents form audience/fans
affordable price X large volume
expensive presents
VIP subscription fee
Advertisement within their own channels
Contract fee from the platform (if they are hot enough)
For platform
commission
Advertisement on the platform
Investment
Cost
Bandwidth
Contract fee with star anchors
collaboration
Business
Individual
Big potato
Advantages
Interaction
among audience
instant sharing
feeling of belonging
between anchors and audience
instant feedback
satisfaction
direct interaction
Convenience
Diversity
Current Trend
regulation
mainly focus on games
Out of China
Flaws
Content
dull and dry
salacity
Sustainability
Low quality of some anchors
Background
Prevalence of 3G,4G
Lift of the restriction on interaction
increasing mobile penetration and affordable mobile data plans
Reference