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Background information (Advertising (mass production wont be possible…
Background information
The consumer Society
Clothes were limited
Winter clothes last a lifetime
wages were spend on basic needs
Changes in consumption
people spent more on non essential goods as on essential
more is spent on leisure goods and luxury goods
The consumers of the future
emerging markets will grow
consumer society creats benefits
Consumerism
retail shops make people belive they will give them a special status
over consumption will lead to dwindling resources and pollution
Advertising
mass production wont be possible without advertising
Adervertisements contain a persuasive message
advertisements can be placed everywhere where the consumer can see them
ASA watches over advertiosings
Globalization
cross border trade thanks to technological advances
advocates argue that globalization allows poor countries to develop and raise their standarts
critics say that local enterprises will go down and multinational corporations will grow