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Module 1, idea redefition (Vision (What is the future state of your…
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Point of view
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Demographic trends
Look for the data on demographics, education, employment situation. What are the big changes in these areas?
Rules and regulations trends
Are there trends in rules and regulations that will impact your business in the near future?
Economy and environment
What are trends in the economy and in the environment that will impact your business?
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Frame opportunities
opportunity to make a difference = core truth + change in trend + important job + unsatisfied customer
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Difference in emotions
How do you want to make a difference to what a customer feels while getting a job done?
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Opportunities definition
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Opportunity impact
Evaluate the impact of the opportunity. What opportunity may have a high impact on the problem, and what may have a low one?
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idea defintion
Description :star:
What problem does your idea solve? Describe in a few words how your idea works and what it does.
Core truth :star:
What is the underlying core truth to your idea? Explore the core truth our community has phrased out for your idea, and contribute to it.
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Industry :star:
In what industrial segment does your idea come to play? Choose from our list,or define a new segment.
Understanding
Jobs :star:
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Pains :star:
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Pain severity :star:
How severe is the pain? Is it an extreme pain, or is it rather moderate?
Gains :star:
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Gain relevance :star:
How relevant is the gain? Is it an essential winner, or is it rather nice-to-have?
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Mindset :<3:
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Negative trends :<3:
What negative trends from the environment put dark clouds on the [name]'s horizon?
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Opportunities
What provides opportunities, or work-related outcome to [name]?
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Demographics :star:
Customer description :star:
Describe [Name] in a few sentences. Provide some clues about where [Name] is from, age, gender, and some facts about work and life.
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Observation
Experience
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Jobs-to-be-done :star:
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Let's dive into the detail level and answer what jobs [name] wants to get done at any stage and step?
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Strategic value
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Direction of change
How does the identified opportunity return on costs and revenues of the business? Is it reducing costs or increasing revenues?
Module output: Story
Experience highlight:
Enable me to explain and express my idea and why it matters.
Icons register
:star: essential for first version as it is 'future relevance score' relevant
:<3: nice to have for second version