Module 1
Understanding
idea defintion
idea redefition
Description ⭐
What problem does your idea solve? Describe in a few words how your idea works and what it does.
Core truth ⭐
What is the underlying core truth to your idea? Explore the core truth our community has phrased out for your idea, and contribute to it.
Vision
Goal ⭐
What are you working for?
Reason ⭐
What is the reason to make the idea become reality?
Scope ⭐
What topics do you want to tackle? Which ones are out of scope?
Product name
What is the title of your product? How do you want to name your idea?
Product name ⭐
What is the title of your product? How do you want to name your idea?
Industry ⭐
In what industrial segment does your idea come to play? Choose from our list,or define a new segment.
Constraints ⭐
What constraints do you need to manage?
Support
What are the supports that strengthen you while reaching the vision or goal
Challenges
What are the challenges that hinder you while reaching your vision or goal?
Jobs ⭐
Mindset ❤
Customer name
Jobs-to-be-done ⭐
Use cases ❤
What are potential use cases with which you can help [Name]?
Pains ⭐
Gains ⭐
What are the jobs that [Name] needs to get done?
How do you evaluate the importance of the jobs? Rank the jobs accordingly.
What is the future state of your business?
What are the essential themes supporting the vision?
Customer name
What are the pain points [Name] wants to avoid?
Pain severity ⭐
How severe is the pain? Is it an extreme pain, or is it rather moderate?
What are the gains that would make [Name] happy?
Gain relevance ⭐
How relevant is the gain? Is it an essential winner, or is it rather nice-to-have?
Module output: Story
Experience highlight:
Enable me to explain and express my idea and why it matters.
Icons register
⭐ essential for first version as it is 'future relevance score' relevant
❤ nice to have for second version
Observation
Experience
Emotions
Customer name
Whose experience do you want to map?
Stages ⭐:
Steps ⭐
Customer name
Satisfaction
Negative trends ❤
What negative trends from the environment put dark clouds on the [name]'s horizon?
Positive trends ❤
What positive trends from the environment make the sun shine for [name]?
Point of view
Frame opportunities
opportunity to make a difference = core truth + change in trend + important job + unsatisfied customer
Demographics ⭐
Customer description ⭐
Describe [Name] in a few sentences. Provide some clues about where [Name] is from, age, gender, and some facts about work and life.
Customer education ❤
What is [Name]'s educational degree?
Customer income ❤
What is [Name]'s annual salary?
Customer occupation ❤
How does [Name] make a living?
Customer gender ❤
Is [Name] male or female?
Customer age ❤
What is [Name]'s age?
Customer name ⭐
What is the name of the customer?
Fears ❤
What does [name] fear?
Hopes ❤
What does [name] hope for?
Opportunities
What provides opportunities, or work-related outcome to [name]?
Headaches
What causes headaches at the job-related issues?
Core truth
Change in trend
Difference in experience
How do you want to make a difference to how a job gets done?
Difference in emotions
How do you want to make a difference to what a customer feels while getting a job done?
What are the unsatisfying moments?
What are the important jobs?
Which one to tackle with this opportunity?
What moments to tackle with this opportunity?
click to edit
Jobs-to-be-done ⭐
Indicator of success
What measures help you understand whether the idea was successful?
Mission ⭐ ❌
What is the purpose of the undertaking around your idea?
Customer location ❤
Where does [Name] live?
Life time
How do jobs change in the lifetime of [Name]?
Customer trends
What are the big trends in customer needs?
Needs ❤
What does [Name] really want?
Duration ❤
What is the time span of the stages and steps?
Touch points ❤
What are the different moments of interaction with [name]?
Departments
With what department does [name] interact?
Data tracking
What are the systems that capture and process data across the touch points?
What stages does the journey include?
What are the stages at important jobs?
What is the step-by-step experience for [name]?
What are the steps with the most important jobs?
Let's dive into the detail level and answer what jobs [name] wants to get done at any stage and step?
Job importance ⭐
How do you evaluate the importance of the jobs? Rank the jobs accordingly.
See
What would [Name] see?
Hear
What would [Name] hear?
Say
What would [Name] say?
Think or feel
What would [Name] think or feel?
Demographic trends
Look for the data on demographics, education, employment situation. What are the big changes in these areas?
Rules and regulations trends
Are there trends in rules and regulations that will impact your business in the near future?
Economy and environment
What are trends in the economy and in the environment that will impact your business?
Competition trends
What do you see among your competitors?
Technology trends
What technology trends do you see emerging that are going to impact your business?
Uncertainties
Do you see an important uncertainty?
click to edit
Opportunities definition
Opportunity name
What is the opportunities title?
Opportunity impact
Evaluate the impact of the opportunity. What opportunity may have a high impact on the problem, and what may have a low one?
Strategic value
Altitude of change
Evaluate to what extent the indicated opportunities have an incremental versus substantial impact.
What impact does each opportunity cause on your business' strategy?
Direction of change
How does the identified opportunity return on costs and revenues of the business? Is it reducing costs or increasing revenues?