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Customer co-creation in the innovation process (Collaboration of:…
Customer co-creation in the innovation process
Collaboration of:
Customers
Producers
Facilitators
3 dimensions
Customer autonomy
Nature of collaboration
Stage of the innovation process
Market:
Customer needs (deep understanding)
Preferences
Satisfaction
Motives
Available technology
Transform needs in products
Industrial revolution
Market orientation
Segmentation
Customer satisfaction
Generating customer information
Listen
Feedback from sales people
Review performance of products
Ask
Observed
Product clinics
Build with
Social process
User idea contests
Toolkits
Firm provides instruments and tools