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Swiggy Growth (How do we get more users? (SEM, SEO, ASO), How do we drive…
Swiggy Growth
How do we get more users?
SEM
SEO
ASO
How do we drive users to order more
Tracking screen engagement
Promote corporate orders
How do we get more latenight/snacks and breakfast orders
How do we use promotions to its fullest potential?
Are restaurants happy with running promotions, how do we maximise revenue
How do we package promotions on the app to maximize conversions
How do we build good partnerships to drive orders?
Sodexo, Lazypay
What can we give existing partners so that they become exclusive or starting promoting more
Plugging new service offering to get incremental orders
Swiggy POP
Pre-order
What is the best way to convert new visitors to retained customers?
NUX
Improve new user conversion till 3rd order
How do we optimize the conversion path?
What can we do to nudge user at each step to order
Menu optimizations
Better discovery of offers
Cart abandonment
New properties on listings
What new service offering we need to build to capture new markets