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Attitude (Characteristics (readiness to response, communicable, functional…

- - - - same attitude -> more social bonding
      - attitude as parents -> reward
  - - - knowledge
    - - ego-defensive fn
- - - - intensity
      - direction
- - - - towards person
      - towards +ve health
- - - - 1/251
      - 92%
    - - overall attitude - totality of B, F & Beh
      - attitude towards specific B more informative
      - homosexuality vs removing 377
  - - - evaluation of others
      - how imp is other's approval
    - - locus of control
      - self efficacy
  - - - situational constraints
        
        external pressure
        
        being watched
      - time constraints
        
        A as cognitive framework
    - - A origin - direct exp (Lazio)
        
        stronger
        
        central
        
        more accessible
      - A strength
        
        intensity
        
        importance
        
        self-interest
        
        value relevance
        
        group norms
      - A specificity
        
        strongest when measured at the same level
    - - high self monitor - social desirability
      - low self monitor - A as beh guide
- - - - Action and thought tell us how to feel
    - - thought can influence reaction to emotion provoking S
    - - Thought -> emotion laden S -> stereotypical assessment : relevant for ethinic or religious minorities
    - - guides judgement and emotional reaction
      - Can even force a feeling -> i know i will dislike this food
  - - - +ve mood inc C
        
        wider cognition
      - -ve mood dec C - not conclusive
    - - Mood Congruent judgement
        
        involves substantial thought process
        
        Activation of mc schema
        
        attention
        
        encoding: +ve -> wider cognition
        
        retrieval
        
        prime positive or negative associations
      - Affect as info mechanism
        
        mood as heursitic cue
        
        very little cognition
        
        I feel happy -> I like her