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MKT Harper - MKT plan (4Ps (product, pricing, promotion, place - SCM), 4…
MKT Harper - MKT plan
4Ps
product
pricing
promotion
place - SCM
4 differentiation strategies
customer excellence
loyalty
customer service
locational excellence
online
physicall
operational excellence
SCM
HR
product excellence
perceived value
branding & positioning
4Ps
Market Research
methods to to direct research
surveys
questionaires
focus group
in-depth interviews
Major topics
Market demand
market size
economic indicators
income
(un)employment rate
sales receipts - comptroller office
location
market saturation
pricing
industry trends
competitive advantages
SWOT
https://www.sba.gov/business-guide/plan/market-research-competitive-analysis