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Memento futuri campaign (Goals (Download WP (to claim thought leadership…
Memento futuri
campaign
Target audience
pension funds
promotion via Pension Pro
email marketing
video content
Linkedin Paid promotion
Q&A session invitations
supporting content - articles
spreading via client directors to their clients & prospects
Media
twitter
round table for Q&A
email summary - press release
Academics
send the whitepaper per post
Goals
Download WP
to claim thought leadership on the topic of uncertainty
to stimulate pension funds to try as well another approach
Visit Q&A session
to get biggest fans to the Q&A sessions
to engage with people on the subject of uncertainty
Starting points
high quality paper
20 year of strategic thinking of Theo Kocken in 20 pages Theo Kocken
Content vergrendelen
Risks
Building a clear link with Cardano and not only with Theo
being seen as too scientific and therefore irrelevant
Critics and depth-in questions
Being ready to get all kinds of reactions in press or on social media and being ready to react back within 24hrs