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MEDIA (Reliability of Media ('Seeing is believing'. To what extent…

- - - - Most reputable media organisations exercise a fair degree of professional ethics and objectivity - they recognise that it is the most pragmatic and efficient way to win and maintain public trust in their products/news.
      - The rise of independent news providers and new media is a countervailing force to corporate/state controlled media which may provide partial truths or conveys only what conglomerates / the state wants the people to see, hear and learn --> enables world to break through censorship barriers and reach individuals directly with unedited news
        --> E.g. Investigative journalism carried out by independent news agencies aims to expose matter son public interest (corruption scandals, which have been deliberately obscured/covered up by self-interested parties) Uncovering of truth and enlightenment of the public are key objectives of such alternate media
        --> TOC (The Online Citizen - SG), New Nation, The Independent Singapore - breaking past strong barriers of the long standing People's Action Party's government and their strict rules [even have the power to appoint management shareholders to newspaper companies] TOC openly discusses SG's policies and how they ACTUALLY have affected people
      - With better access to information - difficult to lie since fabrications can be easily detected and verified by the social media community. Various perspectives offered by different media outlets allows us to corroborate and verify accounts so that we may arrive at some semblance of truth. #
      - The entertainment media industry frequently produces films and documentaries that are well researched and based on true developments in the world, thereby engaging the public effectively in the discussion and reflection of major societal issues. #
      - A biased account may not necessarily be untrue - may be true from the perspective and experience of teh journalist/corporation/ any agent involved in the production of the message. #
    - - Even the most reputable media entities may be undermined by unprofessional/unethical practices by some rouge journalists - unrealistic to assumed that every reporter will adhere to the same set of ethical principles.
      - Commercial/political interests lie behind most media messages - sensationalism sells - profits are far more attractive to pragmatic businesses and advertisements may not give full coverage of a product/service to attract buyers.
        --> Celebrity gossip magazines
      - The media may also perpetuate inaccurate, biased stereotypes e.g. negative stereotypes of gender, race or religion
      - In reaction to the growing influence of new media, authorities have also begun moderating these websites to control the type of information available to the public and even jumped on the bandwagon by tapping on the power of new media to spread propagandistic messages. #
      - Just as tech advancements have provided ease of access to info - also resulted in faster spread of fraudulent messages via social media engineered by hoaxers, propagandists and manipulators. Online authenticity difficult to verify with such proliferation of misinformation. More info =/= accurate info esp w censorship
      - Films and documentaries comprise large degree of selective and creative interpretations of societal events and personalities - makes communication of truth a partial rather than a complete outcome
      - These accounts do not always reflect concerns of rest of society nor do they provide a complete picture of an incident.