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Creative Outlier ONE (OUTLIER ONE (PRODUCT PAGE - 25 SEPT STAGING - 2 OCT…
Creative Outlier ONE
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SEM
List of keywords to target: - generic / competitors / seasonal/ usual product pitfalls (Black Friday / Christmas etc)
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Existing customer base
50% off for Creative / Amazon customers who purchased the Sound Blaster Roar, Creative Outlier and EP-630/WP series of products - 3 OCT SEND OUT 
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Branding Mailer for Creative customers who never bought before - 10 OCT SEND OUT - 50% for customers and 35% for subscribers
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Referral Promo code (Creative.com US/UK/EN/BIG4)
Code: OUTLIER1 for 10% off SRP
Start: 3 OCT 2017
End: 31 MARCH 2018
Multiple Use, not tied to email
AMAZON
50% off Mailer Promo Code (AMAZON US): customers who have bought before/opened email (1104)
Code: FIRSTPEEK
Start: 3 OCT 2017
End: 4 OCT 2017
Limited: 300 customers
20% off Mailer Promo Code (AMAZON US) : For all subscribers (-) customers from above group
Code: OUTLIER2
Start: 6 October 2017
End: 8 October 2017
Multiple use, Tied to Email Address
CREATIVE.COM
50% off Mailer Promo Code (CREATIVE.COM US/UK/EN/BIG4) : customers who bought before
Code: FIRSTPEEK
Start: 10 OCT 2017
End: 12 OCT 2017
Single Use, Tied to Email Address
35% off Mailer Promo Code (CREATIVE.COM US/UK/EN/BIG4) : For all subscribers - customers who have bought before
Code: OUTLIER35
Start: 10 October 2017
End: 12 October 2017
Multiple use, Tied to Email Address