(1) Intended strategies that get realized; these may be called deliberate strategies.
(2) Intended strategies that do not get realized, perhaps because of unrealisticexpectations, misjudgments about the environment, or changes in either duringimplementation; these may be called unrealized strategies
(3) Realized strategies that were never intended, perhaps because no strategy was' intended at the outset or perhaps because, as in (2), those that were gotdisplaced along the way; these may be called emergent strategies