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Marketing mix (Process (ideas generation (ideas and product can come from…

- - - - customer
      - competitor
      - employee
      - investor
      - inventor
      - schools
  - - - qualified people to make the product (outsourcing)
      - Scalability (enough resourcing) (Manufacturing)
      - Capital
      - Target market
      - sources of raw material (where do you have to take this material)
      - Risk-Cost / Benefit
      - Demand
      - Product capacity
      - Competitors
  - - - quality
      - functionality
      - Price
      - Area of improvement
      - repeat purchase (they will buy it again)
      - brand name
      - give the product to your target market
      - non-disclosure agreement (confidentiality between 2 parties)
  - - - mass produced
      - launch into the market and available in retail stores
      - Advertising the product to promote and create awareness in consumers minds
- - - - to address customer ever changing needs
      - basis for competitive advantage
      - survival (you innovate or die)
      - attract investors (Saudia Arabia 3mil on Uber)
      - enhance brand image
      - attracts employees
      - generates profit