Queen's Soul Food

Problem / Issue at Hand

Assumptions

Goals

Solution

Raise awareness about food insecurity

Encourage Queen's students to think about food waste in the cafeterias (USDA, 2017)

A student run group that delivers unserved cafeteria food to local shelters

Risks / Potential Problems

Value Proposition

b) Value for Shelters - consistent and free source of quality food

c) Value to Queen's Students - assurance that the cafeteria is reducing waste and contributing to a good cause. Opportunity to volunteer and help the Kingston Community

a) Value for Cafeterias - ethically dispose of extra food. Reduce cafeteria waste

Longer Term Goals

10.Marketing Methods

Special Event Ideas

The Cafeterias will be willing and able to give away unserved food. I.e. They do not already have an alternative

Kingston Shelters will be open to receiving
Cafeteria Food

We will be able to attract many volunteers

Process Breakdown

One volunteer group assigned to each cafeteria every night

Volunteer group picks up unserved cafeteria food and takes it to the assigned shelter. One cafeteria serves one shelter. Therefore, three shelters are served every night

Volunteers have a conflict with their shift

Cafeteria does not have excess food one evening

Team

b) Marketing and Recruitment - raise awareness about events and recruit new volunteers

c) Special Events Team: Coordinate special events to raise awareness about our mission and potentially raise money that can be donated to shelters

a) Logistics Officers - coordinate with Cafeterias and Shelters

Partner with local businesses to support homeless shelters

Booth outside the cafeteria to raise awareness about food waste and to encourage students to take what they can eat

Bake sale to raise money for shelters in Kingston

Volunteer socials and forums to encourage creative thinking and connection. This will help foster community and safe space

Attend Queen's clubs fairs (i.e. Sidewalk Sale, Clubs fair) to recruit volunteers

Social media presence to drive engagement outside of our volunteer group

Create a "Soul Food Awareness Week" where we have special events every day in one week in the Winter.

Create Soul Food chapters at other universities around Ontario

Create yearly fundraising goals that once we have enough awareness we can reach. These fundraising goals will be donated to the shelters

Food insecurity is an issue in Kingston, with 8% of households dealing with this issue (Pratt - Campell, 2016)

Students in the Queen's cafeteria often waste food due to the all you can eat serving style

Do you ever wonder where the unserved food from the cafeteria goes?

The unserved cafeteria food is thrown out at the end of the day, creating unnecessary waste

Create a network of student volunteers who will deliver unserved cafeteria food the homeless shelters in Kingston every night

Develop relationships with the Queen's cafeterias and get the to agree to be involved with this initiative

Reach out to three different shelters around Kingston that are in need of more food donations

Raise awareness about food insecurity in our own communities

Encourage Queen's students to be mindful of creating unnecessary food waste when they are eating in the cafeterais

We need to focus on our core solution (cafeteria food runs) or we may lose focus and attract fewer volunteers. We have to establish ourselves before we try to expand too fast (O'Rourke, 2013)

Give volunteers the opportunity to collaborate , build relationships with new students and execute new ideas they may have for the club (Matrix, 2017)

d) Being a part of our executive team will give members the chance to develop employable skills such as combining analytical thinking by developing logistics and creative skills by designing new marketing campaigns and innovating the clubs image to attract new volunteers and raise awareness (Matrix, 2017)

Volunteers will be invested in the outcome of club goals and will thus push to innovate and add creative ideas to our mission and our logistical process (Matrix, 2017)