DXB203 Assignment 2

29 and under

30-39

40-49

50-67

Retiree

very tech savvy - have high expectations of tech - if not met might move on

they like attractive and colourful designs

more likely to like/ be able to handle quirky, non-traditional designs

they like more images than text - short attention span

enjoy social events and going out

not a lot of knowledge about super - probably needs to be explained

resistant to making additional super contributions

just starting to plan for long term financial security

still quite tech savvy

starting families - looking for financial security

more pragmatic, interested in content

starting career

interested in settling down, buying a home

have children

getting really serious about super because they're done with working and want to retire

more likely to be investing

peak of career

reassured about having the right super/ getting the most out of it

traveling

not very tech savvy, prefer face-to-face rather than online

health declining

only very basic tech skills

very vocal on facebook

more likely to share things

bad eyesight

reaping benefits of super - super is front and centre in their lives

plenty of free time

no real desire to waste time online

really invested in family - grandkids etc...