DXB203 Assignment 2
29 and under
30-39
40-49
50-67
Retiree
very tech savvy - have high expectations of tech - if not met might move on
they like attractive and colourful designs
more likely to like/ be able to handle quirky, non-traditional designs
they like more images than text - short attention span
enjoy social events and going out
not a lot of knowledge about super - probably needs to be explained
resistant to making additional super contributions
just starting to plan for long term financial security
still quite tech savvy
starting families - looking for financial security
more pragmatic, interested in content
starting career
interested in settling down, buying a home
have children
getting really serious about super because they're done with working and want to retire
more likely to be investing
peak of career
reassured about having the right super/ getting the most out of it
traveling
not very tech savvy, prefer face-to-face rather than online
health declining
only very basic tech skills
very vocal on facebook
more likely to share things
bad eyesight
reaping benefits of super - super is front and centre in their lives
plenty of free time
no real desire to waste time online
really invested in family - grandkids etc...