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Nutella (Suppliers (Palmolie, Hazelnut, Sugar, Cocoa, Milk, Lechitine),…
Nutella
Suppliers
Palmolie
Hazelnut
Sugar
Cocoa
Milk
Lechitine
Public authorities
European commissionnertia
Taxes
Laws
Ingredients (food regulations)
Transport laws
Products
Nutella and go
nutella
Financial network
Venture capital
User groups
Private consumers
Hotels / catering
Vragen over lock in
Waarom is er nog geen sustainable nutella
Geen vraag vanuit de customer
Christiansen
Innovators dilemma
Societal groups
Nutella fanbase (loyal consumers)
Research network
RSPO palmoil
producer network
Main actors
Inertia