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Black Friday 2017 Requirements Architecture (:scales: Rules (:mailbox…
Black Friday 2017
Requirements Architecture
Homepage
:house:
Landing
:movie_camera: Media
:speech_balloon: Promo messaging
CTA
Learn more
:gift: Black Friday Landing Page
Shop Page
:shopping_bags:
Landing
(same as
:fire: DAILY PROMO
)
Resize content to match
Content reflects :fire:
DAILY PROMO
Cart
:shopping_trolley:
Y-Cash
:heavy_plus_sign: Amount > promo SKU
Apply
:heavy_minus_sign: Amount < promo SKU
Do not apply
:christmas_tree: Promo item(s)
:check: If in cart
:speech_balloon:
"Promo bundle added".
:heavy_multiplication_x: If removed
:speech_balloon:
"Promo item removed. Learn more".
Promo FAQ
:red_cross: If not in cart
:speech_balloon: "
Get Promo Bundle".
:no_entry: If sold out
:speech_balloon:
"Sold out".
:heavy_multiplication_x: Cart stripped
:spiral_note_pad:
PDP
8 PDP's; 1 for each day
Low
:speech_balloon:
"Anticipated to be sold out".
Out of stock
:speech_balloon:
"Out of stock".
:scales:
Rules
:princess::skin-tone-2: Royalty Points
Standard/awarded where applicable
:mailbox_with_mail: Free shipping thresholds
Lowered for promo
Presenter kits excluded
Promo Duration
Nov 23rd - Nov 30th
While supplies last (80k units)
8 bundle promo
if all 8 bundles purchased
Add coupon to account (TBD)
Footers
:footprints:
Content reflects :fire:
DAILY PROMO
Title
"Youltide" (TBD)
Sub-title
Content reflects :fire:
DAILY PROMO
:sunglasses:
Looks
:frame_with_picture: 8 images; 1 for each day
:link: Links to PDP of :fire:
DAILY PROMO
Content reflects :fire:
DAILY PROMO
Release schedule
:timer_clock:
Nov 23
Nov 24
Nov 25
Nov 26
Nov 27
Nov 28
Nov 29
Nov 30
1 more item...
Royalty Time Correcting Night Cream
Uplift Beauty Serum
Moodstruck Precision Pencil Eye Liner - LTO Polar (Blue)
Moodstruck 3D Fiber Lashes +
Applicator
Pick your mask (Detox, Oil Control or Exfoliating)
Cream Shadow Brush
Moonstruck Lip Sparkle
Opulence Lipstick - Ritzy
Shadow Primer
Pressed Shadow - Exhilarated (Shimmer Champagne)
Pressed Shadow - Astute
Splash Liquid Lipstick - Stellar
Moodstruck Lip Exfoliator - Peppermint
Epic Mascara
Dip & Draw Eyeliner - Psychic (Royal Purple)
:rocket:
Launch
Starts: 12:00 PM US Pacific time - Nov 23
Previous day promo ends: 11:59 AM US Pacific time - following day
Next day promo starts: 12:00 PM US Pacific time - following day
Ends: 11:59 AM US Pacific time on Nov 30
:gift:
Promo Landing Page
Header
:speech_balloon:
Promo messaging
:fire:
DAILY PROMO
:frame_with_picture: Bundle Image
Description
Price
Name
:speech_balloon: Promo messaging
Product list
:truck: Inventory
:alarm_clock:
Progress bar
(Visual indication of remaining inventory)
:speech_balloon:
"xx% remaining".
Low
:speech_balloon:
"Anticipated to be sold out".
Out of stock
:speech_balloon:
"Out of stock".
CTA
Learn more
Anchor page to "PSP" section
:dollar: Buy now
Current promo PDP
"PSP" section
:speech_balloon:
Promo messaging
:frame_with_picture: Image
:calendar: Advent calendar
:fire: Current promo
Content reflects
:fire: DAILY PROMO
:partly_sunny: Coming soon
Description
:grey_question: Icon in place of image
:speech_balloon:
"Coming (Day)"
:mostly_sunny: Coming tomorrow
Teaser image
:speech_balloon: Promo messaging
:barely_sunny: Previous promo
:speech_balloon:
"No longer available"
Description
Name
:speech_balloon:
Promo messaging
Product list
:black_flag:
Banners
:lipstick: PDPs
:speech_balloon:
"Free shipping thresholds lowered".
:fire:
DAILY PROMO
banner
:shopping_bags: Shop page
:speech_balloon:
"Free shipping thresholds lowered".
:kiss: Promo teaser
:bar_chart: BackOffice
:kiss: Promo teaser