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Understanding the mark. process (1.UNDERSTAND VALUE (5C Analysis…
Understanding the mark. process
1.UNDERSTAND VALUE
5C Analysis
company
How did we define the business we are in? What skills do we have?
consumers
o is our target audience? What do our existence and potential consumers needs?
competitors
direct
indirect
collaborators
Who are our collaborators in our efforts to meet consumers needs?
context
How is the political and economic environment that we are functioning in?
2. CREATE VALUE
segmentation
targeting
positioning
3. DELIVER VALUE
tonstruct a marketing program that links the strategy to executio
4P
product
place
price
promotion
product that is priced attractively, made accessible through multiple channels, and communicated correctly and effectively with the right audience.
4. CAPTURE VALUE
creating sales and profits.