Understanding the mark. process (1.UNDERSTAND VALUE (5C Analysis…
Understanding the mark. process
How did we define the business we are in? What skills do we have?
o is our target audience? What do our existence and potential consumers needs?
Who are our collaborators in our efforts to meet consumers needs?
How is the political and economic environment that we are functioning in?
2. CREATE VALUE
3. DELIVER VALUE
tonstruct a marketing program that links the strategy to executio
product that is priced attractively, made accessible through multiple channels, and communicated correctly and effectively with the right audience.
4. CAPTURE VALUE
creating sales and profits.