Please enable JavaScript.
Coggle requires JavaScript to display documents.
DIGITAL MARKETING STRATEGY for KISUGI (Agree on Digital marketing channels…
DIGITAL MARKETING STRATEGY for KISUGI
CURRENT STATUS OF MARKETING - Kisugi
In line with Mission, Vision, Strategy?
Define audience
Evaluate current tools
facebook
twitter
other?
Website?
Legalities - structure of NGO / Project
Means of fundraising
Marketing Strategy
Agree on Digital marketing channels
Search Engine Marketing/Optimisation
Email Marketing & Marketing Automation
Web Design & UX Design
Display Advertising
Content Marketing
Digital and Web Analytics
Social Media Marketing & Online PR
Mobile Marketing
Conversion Rate Optimisation
Website Analytics
Analyse/Metrics
Based on set targets and objectives
Audiences
Demographics, Country, Age,Device
Multi-channel attribution
first internaction, touch points, last conversion
Optimise
Audience targeting
Marketing Budget Allocation
Work force at hand