How can MCI increase top line through asset digitization? (Identify the…
How can MCI increase top line through asset digitization?
Identify the cold chain
Cost connected to processes
Identifying shipping lines businesses (which are out of scope for MCI)
Who interacts and how
Customer needs and pain points
Nice to have
Current pain points/issues
Need to have
Why are they using current solution?
Technology scan, inside and outside our industry
Which technologies are competitors/partners adapting?
Technologies used in other industries?
Identify competitor offerings
Where is the offering in the PLC
Who is it offered by? (size, lifetime, partners)
Mapping of business opportunities
Which (digital) innovation can strengthen the current value offering?