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Pricing strategies (Investigate the company (What products does it have,…
Pricing strategies
Investigate the company
What products does it have
What is the market share?
What is the profits like?
Brand positioning
What is the objective
Investigate the product
Are there any substitutions or alternatives?
Where is the product in its growth cycle?
How does it compare to that of the competition?
Is there a supply-demand issue at work?
Determine a pricing strategy
Pricing-based costing
Competitive analysis
How does our product compare to the competition?
Do we know the competitor's costs? How are they priced?
Are there similar products?
Are there substitutions available?
What will the competitive response be?
Cost-based pricing