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Chain Hotel "Hotel Nassau Marriott Autograph Collection" Group…
Chain Hotel
"Hotel Nassau Marriott Autograph Collection"
Group 12
4 V's
Volume
95 rooms
9 meeting rooms
76 seats
Variety
Bar "Het Heiligdom"
Restaurant "Liefdegesticht"
Fitness center
Panoramic suites
Contemporary meeting rooms
Variability
5 different room types
Variation
business and leisure guests
Order Qualifiers
spacious Rooms/Suites
Free WIFI
Accessibility
Good breakfast
fitness centre
etc.
Order Winners
history & interior atmosphere
restaurant "Liefdegesticht"
quality food & beverages
Processes
MPO (materials)
rooms
food and beverages
CPO (services)
customers requests'
social interaction with guests
IPO (data collection)
micros
fidelio
Core Processes
Order Fulfillment Process
from booking.com to their own system (Fidelio)
in the restaurant: order manually
headset in the restaurant
Customer Relation Process
marriott rewards (elite member f.e.)
Supplier Relation Process
bakery & Hanos: Mon-Fri before noon
laundry (bowmans): every Tuesday and Friday
Product and Service development Process
Breakfast --> weren't breaking even with the costs
improvement: promotion --> Social Deal (joined effort)
full breakfast rooms every day !
Customer Segmentation
Demographic
Age Range: 23-45
Couples
According to Booking.com, couples particularly like the location, as they are rated 9.6 for a two-person trip
Psychographic
Shopping
History
Luxury
Behavioral
Loyalty Program
Breda's Events
Geographic
Centrally located between Amsterdam, Rotterdam, Antwerp and Brussels
cost
running cost
amount of money that is regularly spent on things such as heating, lighting and gas.
service cost
having another person perform a valuable task for which specialized expertise may be required,
Sommelier
manufacturing cost
huge investment before the opening. used their entire budget.
value added
external
marketing objectives
internal
personal touch
complimentary cup of coffee
selling price
roughly between 100 -300 euros
depending on availability and room type
