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Empathy Map for HP (Solutions (New product lines, Invest in R&D, More…
Empathy Map for HP
Solutions
New product lines
Invest in R&D
More market surveys
Emulate competion
Branch away from competition/innovate
Say and Do
Go to competition
Question benifits
Joke about poor quality, etc.
Pain
Poorer functionality
Not sleek/fashionable
Think and Feel
Falling Behind
Inferior brand
Hear
Profit margin too low
Internal layoffs
See
Less sleek products
Gain
Lower price point