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ADVERTISING - paid-for (EMPLOYERS (MEDIA (below-the-line (street marketing…
ADVERTISING - paid-for
object
BRAND - commercial advertising
B2C
B2B
non-profit advertising
APPROACH
BLANKET APPROCH
HARD SELL APPROACH
TARGETED APPROACH
SOFT SELL APPROACH
PUBLICITY - spontaneous = not-paid-for
EMPLOYERS
ADVERTISER
COMPANY - product - services
non-commercial company - non-profit organization
Government - authorities - public service
organizations - NGO
awareness - raising
fund - raising
ADVERTISING AGENCY
ADPERSON - ADMAN - ADWOMAN
departments
CREATIVE DPT
PRODUCTION
ARTWORK
ACCOUNT DPT
STRATEGIC PLANNING
MEDIA
PRODUCTION COMPANY
MEDIA
above-the-line
broadcast
print
OOH - POSTERS - billboards - hoardings
CINEMA
below-the-line
GUERRILLA marketing
street marketing
flyers
event organization
PR
SPONSORSHIP
POS promotion
product tasting
ONLINE