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MARKETING COMMUNICATION (ADVERTISING (EMPLOYER (ADVERTISING AGENCY…

- - - - ONline
      - OFFline
        
        ABOVE the line media
        
        BLANKET approach
        
        print
        
        broadcast
        
        outdoor = OOH
        
        cinema
        
        BELOW the line media
        
        TARGETED approach
        
        POS advertising
        
        sample tasting
        
        sensory marketing
        
        olfactory marketing - fragrances
    - - Traffic department
      - media department
      - creative department
        
        Production
      - Account department
    - - commercial company
        
        B2B
        
        B2C
      - non profit sector
        
        NGOs
        
        Awareness raising
        
        Fund raising
        
        Authorities - government - public service advertising
        
        Political