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互联网媒介投放总结报告提纲_A71发布 (概览Campaign Overview (花了多少钱，影响了多少人，获得了多少曝光，千人曝光成本多少？点击…
互联网媒介投放总结报告提纲_A71发布
概览Campaign Overview
花了多少钱，影响了多少人，获得了多少曝光，千人曝光成本多少？点击成本多少？
Total spending, the numbers of media that we covered, the roadblocks that we bought, total reach, total impr, total viewable impr total clicks, CTR, CPM, vCPM, CPC
投放节奏一览
Campaign timeline overview——Spending, Spending Share, Numbers of roadblocks, Campaign Reach and Impression by day
各类别费用和曝光对比
Media category overview——Spending, Spending Share, No. of media, No. of roadblocks, reach, impressions, impr share of each category (News, Tech, Music, Communication etc), CPM
网页/APP分布
Web Vs Wap Vs App——Spending, Spending share, No. of media, No. of roadblocks, reach, impressions, impr share.
流量来源分布
Tablet Vs Feature phone Vs smartphone Vs Desktop——Impressions and impr share
Summary of the delivery and compensation
媒体对比分析
Sites Performance Comparison and Analysis
Are there any sites that we should not invest in the future?
Are there any sites that we should add the budget?
How can we optimize the properties of each site?
How can we optimize the cost efficiency?
Sites Comparison and Analysis
Is this site big?
Daily reach of site
Is this site premium?/跟品牌适合
Tablet Vs Feature phone Vs smartphone Vs Desktop
Are the visitor of this site young?
Age Share
Are the visitor of this site mainly based in Urban?——Urban Vs Rural
Cost Efficiency
What's the cost performance right now? And how can we improve the cost efficiency?
Active view, CPM, vCPM
Properties analysis
Are these properties good for our brand image? Or are they actually harming our brand image?
The daily frequency——would it be too high and too annoying?
Other elements that matters
素材分析
Creative Analysis
Compare the creative with our competitors
Design, CTR
Compare the creative of last campaign
Design, CTR
What's the recommendation for improvement?
Summary and Next step
单体媒体表现趋势分析