互联网媒介投放总结报告提纲_A71发布 (概览Campaign Overview (花了多少钱，影响了多少人，获得了多少曝光，千人曝光成本多少？点击…
Total spending, the numbers of media that we covered, the roadblocks that we bought, total reach, total impr, total viewable impr total clicks, CTR, CPM, vCPM, CPC
Campaign timeline overview——Spending, Spending Share, Numbers of roadblocks, Campaign Reach and Impression by day
Media category overview——Spending, Spending Share, No. of media, No. of roadblocks, reach, impressions, impr share of each category (News, Tech, Music, Communication etc), CPM
Web Vs Wap Vs App——Spending, Spending share, No. of media, No. of roadblocks, reach, impressions, impr share.
Tablet Vs Feature phone Vs smartphone Vs Desktop——Impressions and impr share
Summary of the delivery and compensation
Sites Performance Comparison and Analysis
Are there any sites that we should not invest in the future?
Are there any sites that we should add the budget?
How can we optimize the properties of each site?
How can we optimize the cost efficiency?
Sites Comparison and Analysis
Is this site big?
Daily reach of site
Is this site premium?/跟品牌适合
Tablet Vs Feature phone Vs smartphone Vs Desktop
Are the visitor of this site young?
Are the visitor of this site mainly based in Urban?——Urban Vs Rural
What's the cost performance right now? And how can we improve the cost efficiency?
Active view, CPM, vCPM
Are these properties good for our brand image? Or are they actually harming our brand image?
The daily frequency——would it be too high and too annoying?
Other elements that matters
Compare the creative with our competitors
Compare the creative of last campaign
What's the recommendation for improvement?
Summary and Next step