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Attitudes (Attitude formation & maintenance (Functional approach…
Attitudes
Attitude formation & maintenance
Mere exposure effect
Classical conditioning
Subliminal conditioning
Operant conditioning
Observational learning
Self-perception theory
Functional approach
Utilitarian
Knowledge
Ego-defensive
Self-expressive
Defining attitudes
Antecedents
A
ffect (emotions)
B
ehaviors
C
ognitions
Dual attitudes
contradicting implicit and explicit attitudes
To measure
Non-verbal behavior
Physiological arousal
Response time in implicit association test
Attitudes and behavior
Factors determining attitude-behavior relationship
Level of specificity
Time factor
Private vs public self-awareness
Attitude strength
Attitude accessibility
Theory of planned behavior
Attitude towards behavior
Perceived behavioral control
Subjective norm
Cognitive dissonance
Factors influencing
Insufficient justification
Freedom of choice
Justification of effort
Post-decision dissonance
To reduce
Adding cognitions
Altering importance of discrepancy
Reducing perceived choice
Changing behavior
Changing attitude