Ashoka Annual Report (4 Nordic Newsletter plus additional content)
Ashoka Annual Report
(4 Nordic Newsletter plus additional content)
We want to create content for newsletters through the year and gather them for the annual report by the end of the year.
Repositioning ourselves as thought leaders: understanding and sharing trends
Selling the opinion pieces to external channels once created: MSI, Reach 4 Change etc.
We want to use this annual report to create new connections and attract investors: to communicate our good results.
It is difficult to understand for general audience. For example what is Fellows? What is Changemaker skills?
Good to add hyperlinks for people to click further
We want to invite people to discover Ashoka's world and inspire a world of changemakers
Balancing the visuals with text
Eddi, Hanne, Knut Ove, Sofia, Ole etc.
Interview w Eddi about being acquired
should get a introductory interview, Fellow highlight: parts from his profile to be published with photos
After Investor/Funder meetings:
Helga & Emma take lead and ask 1 question after the meeting to be published in the newsletter
CM-Educators, leaders: Already start gathering materials at the summit in november
Highlighting the new fellow/school: an interview with them but also with Ashoka staff (2-3 sentence quote rather) to give our reflections about the search and selection process
Interview w/ Ashoka staff: Transmitting the passion and personal stories (Scando & Global?)
Using our contacts to create these short pieces: for example "
4 tips from leading social entrepreneurs to scale up
Pointing out the deficiencies in the existing system and advise that how can they be solved.
Personal success stories: What has been the best resources for X to scale?
Advice for investors: emerging topics within social entrepreneurship field
Trends through venture bootcamp, global Team of Teams calls
Creating a google doc for whole team to co-create the content
These texts should have an angle, edge and a message
Debate articles: shorter pieces we can share externally
4 main articles
(1 per Q1-Q4 newsletters): Youth years, CM-Schools, Fellows, ASN/partners
Inviting partners/ASN/Fellows/Change leaders etc. to write a piece for the newsletter/annual report
2 page infographics
on Fellow/School/Ashoka impact
How many Fellows, countries, growth, XX laws changed, XX people reached, XX ideas spread
Empowerment methods: skills, community building, collaboration, network, train-the-trainer, personal development, awareness
Collective reporting of skills and impact & methods
story telling from Fellows and quote: how do they empower people and improve CM-skills in communities
Ashoka's impact how did we help?
Personal Stories/Highlighting Someone or an organisation
Whole page big picture (action picture preferably) and a quote (like we did for TNE last year)
Tick-box: changemaker test (YES/NO) then action map: things to do based on result: test your skills
Short story about the school summit:
quotes, pics, products, goals, challenges, notes, achievements
All the ASN members, schools and fellows should be highlighted but how much? Maybe only name and picture?
in magazine format
We should get input from Juno, which design would be the best for our audience and vision
No calendar for the Nordic newsletter
Look for an online tool to design the report
Write down opinion pieces
Interviewing CM-Schools, change leaders, Fellows, ASN, partners etc.
Designing the layout
Finding high quality pictures and other design elements
Monthly content creation: trends, opinions, interviews
Learning to use Dotmailer or continue with Mailchimp for a while more
Which platform will the annual report be designed? Online tool, so we can do it ourselves. Look for best options.