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Mapping Media Literacy Key Concepts and Future Directions (variation…
Mapping Media Literacy Key Concepts and Future Directions
the concept 发展
Original from Education area then to communication
在传播学中的应用:健康传播、media & politics& across-culture
重要人物:potter 提出“personal locus”
variation factors
the genre
the medium
the country from which the research orignated
Three player(McQuail,2000)
producer
the user
the media
Aspects of media literacy
The production of Media Content
Professional Activities
Codes and Conventions
Producer Selectivity
Production context
Social cultural
Economic
Political
Media Influence on Producers