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Pinterest Ads (book marking website (don't be too salesy (however,…
Pinterest Ads
book marking website
don't be too salesy
however, people already are in a higher position to 'buy' and research purchases on Pinterest
avoid the following: irrelevant targeting too many hastags, no content on landing page, promotional material, excesive symbology, price in pin description, CTA in pin image.
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80% on mobile, 200m users
SOP
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creating an ad
choose campaign goal
Engagement counts as a ‘Closeup, Repin or just a click
‘Get traffic to your website’ option, you’ll only pay when people visit your website.
Whatever option you choose, you then need to select a Pin that you want to promote.
When you’re picking a Pin to promote, you can decide on displaying your most clicked on Pins of the past 30 days or the most Repinned of the 30 days.
If you’re running a traffic campaign, then it might be better to choose the most clicked option.
targeting
‘Terms’ means the keywords that are related to whatever you’re trying to promote.
Pinterest recommends using around 20-30 terms to maximize coverage.
This is relatively easy to do, because when you’re adding terms, you’ll be provided with some ‘related terms.’
You then have the option of selecting the ‘Location, Language, Device and Genders.’
bidding
You’ll find that Pinterest provides you with an estimated bid based on how much other advertisers are paying for their promotions.
It is worth sticking to the suggested bid and not undercutting it.
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conversion tracking
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