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EMS Emergency Mobile Services (Business (Competitors Entirely brick…
EMS
Emergency Mobile Services
Branding
Van wraps
2017/2018 model
Ford Transit 250 (tall/extended)
No emergency symbols
Not using red
Incorporate uniforms
EMS: Emergency Mobile Services (include both)
Incorporation into web
Business
4-5 customers/day visiting their retail stores and wanted to bring more of this repair business in house
Customer base from previous employer - they chose to not take lead
Competitors
Entirely brick and motor
Between the two national competitors there are only 700 locations. No delivery at all, all brick and mortar.
U break I fix (National)
CPR (National)
Independent local techs will come to your home sometimes. You don't know their certifications, their background checks, they don't need to enter your home, etc.
"I cracked" - 5,000 technicians. They are a network of independent tech
Amazon entered into this industry and is referral based
Building an operating model that is entirely mobile. All Ford Transit vans, on demand repair
Direct to customer, their timeline, their schedule.
Repair price point: average cost $150
Cost is based on quality of product installed. We'll have value oriented parts line, a mid range product, and a high-grade OEM product
Value, speed, convenience/mobility
Launch
Pilot in DFW and San Antonio
Investors have 36 locations in DFW and 25 locations in San Antonio and a number of military bases
Launch Q1 at the latest :explode:
(earlier if we can)
Investors stores at T-Mobile currently
Considering franchise model
Safelite Auto Glass as the goal of performance and recognition
Like a Gamestop: buy, sell, trade, repair
Potentially wrapping vehicles for customers - $1,000 paid to them
Two trucks in San Antonio. Fixture in Fort Hood. Where we're starting
Industry
Third party retail partners, corporate accounts, (Sams Club likes the idea)
76 Billion mobile repair industry
Maturing rapidly
Controlled by OEMs and 4 key manufacturers
Consistency and understanding in delivering a high-level customer experience are the two drivers of the future of this industry
Many repair facilities only focus on iPhones even with the market shift to not highlighting Apple as main provider
Very focused on red/grey/white in the industry
85% of volume in repair industry comes from screens and batteries
App
Uber-like (available techs and timeline for arrival)
POS, inventory management, reverse logistics: Repair Q. Integrating other services into the platform including vendors, parts replenishment, warranty, trade-in programs, referral platform, etc.
Integrates with mobile defenders
Recommended internal usage app in addition to the external app
Questioning wither they should build an internal system or buy into a pre-made service: cost questioning
To Do
5 days for first look
David - web discovery to plan necessary page structure, recommendations, wish list, etc.
Happens after branding is approved
:explode: SEO/Paid landscape report of competitors due mid next week
Web
Leverage Repair Q?
Bluefin - payment processing system
Should be both diverse and functional
Linked to several military exchanges - approved through afees? (Defense Mobile)
Search and Social
Strategy
Targeting
Value to service personnel
Heartstrings message on bases
3 Key Business Segments
Amtel: run like a courier service to sweep the stores daily, repair, return to the same location
Exchanges: trucks are stationary, in a certain place at a certain time, like Sam's or other corporate accounts
Direct to consumer: smaller vehicles OR Puls, iCracked model with a pool of technicians