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Chap 4 Crisis Communication (continued) (d) 21 content of Crisis…
Chap 4 Crisis Communication (continued)
d) 21 content of Crisis Management Plan(1-11)
1) Cover page
Name of organization, general contact information, date, company logo, labelled as crisis management plan, confidential, unauthorized use is prohibited.
2) Introduction of idea
Importance of plan.
3) Acknowledgement
4) Rehearsal Dates
5) Purpose and objectives
Purpose = Expressed hope for a recovery and return to normalcy.
Objective = Responses to the question, what do you hope to achieve with this plan?
6) 4 List/ type of key publics
2) Functional publics（有功能的）
People who actually make the organization work.
3) Normative publics（有标准的）
People who share values with organization in crises.
4) Diffused publics（传播）
People who linked directly to the organization in crisis.
1) Enabling publics（授予权利）
People with power and authority to make decision.
7) Notifying Publics
8) Identifying the team
9) Crisis Directory
Info and contact of related publics
10) Identifying the spokesperson
11) List of emergency personal and local officials
Contact number of police, fire officials, hospitals.
(12-21)
12) List of key media
13) Crises communication control center
14) Equipment and supplies
15) Pre-gathered information
16) Key messages
17) Website
18) 13 types of Trick questions
19) List of prodromes
20) List of related internet URLs
21) Evaluation form