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Chap 3 (Role of PR) Continued P2 (d) 11 Advice for communicating during…
Chap 3 (Role of PR) Continued P2
e) 5 Tenets（原则） of Crisis Communications
3) Be Informative
4) Be Interactive（相互作用的）
2) Be Honest
5) Be Compassionate（有同情心的）
1） Be Prompt（敏捷/迅速）
d) 11 Advice for communicating during crisis.
6) Set up a central information Centre.
7) Provide a constant flow of information.
5) Designate（指定） a single spoke-person.
8) Be familiar with media needs and deadlines.
4) Never say " No Comment"
9) Be accessible（易接进的）.
3) Be honest
Don't obscure（隐藏）facts/ try to mislead （误导）the public. Publics are more offended if they do so.
Admit it if is your organization's fault. People can sense it coming and sometimes you can gain respect if your admit it.
10) Monitor news coverage and telephone inquiries（打听）.
2) Take full responsibility in solving the problem.
11) Communicate with key publics.
1) Put the public first