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JC Bikes (STRENGTHS (wide range of market(age group), understand the…
JC Bikes
STRENGTHS
wide range of market(age group)
understand the Danish market
Own sophisticated,expensive machinery
unique design
professional at marketing their bikes
Competent and loyal workers
OPPORTUNITIES
New market
Finding new and more competent workers
German gasoline tax increase
Can apply Danish market rules to German maybe
New Ideas found in the Germany's market
WEAKNESSES
expensive to keep machinery unless used at full capacity
don't know the language
don't know the culture
don't know the market
THREATS
rivals to be aware of
unpredictable market
not as bike friendly as Denmark