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Rolls-Royce Presentation Box Analysis (Customer (What type of person, Who,…
Rolls-Royce Presentation Box Analysis
Rolls-Royce brand
Existing Products
Research Rolls-Royce website
Create a vocabulary description of a Rolls-Royce
Typeface of the brand
Look at other things produced by Rolls-Royce, such as a booklet
Go on the Rolls-Royce website to look for the font
What they do currently as a presentation pack
Look on the website and look at the reviews for evidence of one
Logo
Research images of Rolls-Royce logo
Contents of the pack
Essential items
Key Fob
Log book
Ask other car owners
Non-essential items
Questionnaire
Study the customers
Aesthetics
Research the interior design of a Rolls-Royce
Analyse pictures of Rolls-Royce exteriors
Look at other presentation packs offered by other companies
Questionnaire
What type of brand is Rolls-Royce?
Customer
What type of person
Who, any famous names
What jobs
What they use their car for
Look at Rolls-Royce reviews
Search for anything that doesn't come up in the reviews
Create a mood board to profile the client
Size
Research other presentation packs from other luxury companies
Everything must fit inside
Research sizes of contents