This step is greatly influenced by our experiences, needs, wants, values, beliefs about the ways things should be, expectations, physical and emotional state, and so on. Gender also plays a role as well, for example, women have been found to view others more positively than men.
Because of this people's views different cultures cultures are often ethnocentric; since stereotypes can be easily applied to one another and how one mans right can be another's wrong. This is something that is seen a lot in countries like America where different cultures collide with each other every day.
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