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The Great Media Debate Kozma vs. Clark (Clark, R. (1983). Reconsidering…
The Great Media Debate
Kozma vs. Clark
Clark, R. (1983). Reconsidering research on learning from media. Review of Educational Research , 53 (4), 445-459
Delivery Truck Analogy
Instructional Method vice media
Method shapes info to activate cognitive processes
Media chosen based on cost and attributes
Different Media atrributtes
Same learning goal achievement
Choose least expensive media
Confusion of Technologies
Instructional Technology
Information and design methods that enhance achievement
Delivery Technology
Provide efficient and timely access to methods and environments
Media Don't Influence Learning
Kozma, R. B (1994) Will media influence learning? Reframing the debate. Educational Technology Research & Development, 42(2), 7-19
Media Defined
By Technology
By Symbol Systems
By Processing Capability
Learning Improvements from Media
Television
Computers
MultiMedia
Books
A Response to Clark
Refutes Delivery Truck
Media Influence Learning
Learner Collaborates with Medium
Learner Constructs Knowledge
