Please enable JavaScript.
Coggle requires JavaScript to display documents.
4.7 INTERNATIONAL MARKETING: business develop a marketing plan to sell its…
4.7 INTERNATIONAL MARKETING: business develop a marketing plan to sell its good
METHOD
EXPORTING
direct export to the customer
indirect through an export intermediary
INTERNATIONAL FRANCHISING
give job opportunities,cut cost,must pay royalty
JOINT VENTURE
agreement between two companies
co-venture (temporary partnership)
LISENCING
allowing another firm in the country and must strictly controlled terms over quality
DIRECT INVESTMENT IN SUBSIDIARIES
setting up in foreign countries can achieve higher success rates than taking over or merging locally based companies
OPPORTUNITIES
sells growth
potential to increase profit
brand awareness and image
spreading risk
lower cost by analyse the economic of scale in production
THREATS
difference in consumer needs and want
difference rules and regulation
competition from national producer
exchange rate change
STRATEGIC AND OPERATIONAL IMPLICATIONS
marketing audit : PEST/SWOT
market research : use primary or secondary
product : must meet the local taste
price: competitive with other brand
promotion: best approach, effect the culture and relevant way
place: strategic location, using a selection of prestigious retailer in major