Please enable JavaScript.
Coggle requires JavaScript to display documents.
STRATEGY FOR COMPETITION MONITORING (Platforms/ Tools (Google (https://www…
STRATEGY FOR COMPETITION MONITORING
Platforms/ Tools
Sogou.com
Google
https://www.cfoinnovation.com
cgtn.com
have a
Keyword-Of-The-Week
E.g. Open Innovation, Corporate Innovation, Intrapreneurship, Entrepreneurship, China Accelerator/ Incubator, etc.
Feedly
Following quality accounts
-Use Buzzsumo/Google to search for keywords
-Link back to article
Buzzsumo/ Hootsuite
Spend about half an hour a day to do follow-up research
Authors/ Key Writers/ Blog posts/ Articles
BLOG STRATEGY
Topic of Discussion
Use Twitter to find keywords of the week under Innovation page/ Trending topics
Feedly to find trending topics
How often to post a blogpost?
https://www.forbes.com/sites/johnrampton/2016/03/23/a-guide-to-how-often-and-when-to-post-content/#3a0b93ab7cd4
Suggested guideline > way more often than we are doing
Realistically>
https://buffer.com/email-courses/social-media-101/timing-and-frequency
Facebook – 1-4pm and 2-5pm weekdays/ 1-2 times per day
Twitter – 1-3pm weekdays/ 5 times per day or more
LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday/ 1 time per day, Monday through Friday
Publish a new blog post at least
once a week
Be
consistent
and always publish on the same day
Focus on creating
high-quality content
best time to blog for
pageviews
is Monday between 8 and 11 am
best time to blog for
increased engagement
is Saturday between 8 and 11 am
Finding and posting Quality Articles / Fun videos and photos
80/20 rule
ORGANISATION STYLE
how to plan a project?
How to be efficient?
how to organise yourself with the resources you have to achieve a goal?
HOW TO CONNECT OUR COMMUNITY
WHY, WHAT, WHO, WHEN, HOW
!!!!TUTORIAL ABOUT HOOTSUITE!!!!