PLT 11 September 2017 ( Comms Unit Strategy common understanding: Mbong…
PLT 11 September 2017
Comms Unit Strategy common understanding: Mbong
Presentation sent to PLT by Mbong
Role of comms is a slight blur currently. Keep news relevant and have convos around what should be done differently
Have ppl in the Camps team who are available to scan through docmentation
Have specific timelines
Have weekly and monthly team meetings
Scan the media landscape in terms of our own responsiveness. Media segementation. Have well-segmented list. And strengthening our spokes persons. Political advisors would be the best ppl to occupy this space. We can do more by understanding who our audiences are. We need to understand what resonates with our audiences. We have to adapt midway. Message testing: All Comms officers will need to work with Digital comms. Can better structure our work.
Alot can be taken from how other offices / NRO's work and take from what works for them.
Fundamental Elements: be able to produce our work in such a way that we can share it in the media.
If we cannot measre the implact of all of our exposure then it makes not sense to continue with this type of ommunicaiton
Who else can we use to tell our story? What other platforms can we use?
Recommendations and Requests: have a cmpaidner for each camp or for each contry = 1 camp per county.
There will always be something to talk about in the media = Campaigns
How can we monitor our camps better?.
Q1. Looking at the laid out plan - how are you going to manage campaigners time in terms of global events, how will they be impactful and not be spread too thinly? = A1: Be responsive - Campaigners should not see it as a separate piece of work. The intention is not for comms to take away work from the campaigns, but to support camps. This should contribute to whatever other work that the comms officer has. With big projects, extra resources will be added to the camps. Important that we indicate which our priority projects are
A2: Key Influences - will be part of Deshanta's work - Branding
Q3: What will be the process on defining the weekly targets. A3 Objectives not set in the beginning of the year - Comms officers need to get themselves in the correct frame of mind toward the targets for 2018.
Q4: Who is the Target Audience. A4 VBS is expensive. As soon as there's a buget as VBS can be conducted. When a proj is defined / designed it should include VBS from the begining.
Q5: Recommendation - Some Camps work on diff issues making it a challenge for an indivi to speak on ALL issues.
Q6: Ibrahima - How will this strat integrate the Camp? What is the plan to link the project and camp and make it work? Q6: We don't have a strat yet - A comms strat is designed to make a project work. We don't want to stop in one region only but focus on all and grow our relevance and visibility. Balance to make it work. We should not only be looking for camp opportunities to make it work.
Board report timeline: Lindlyn
Due Date to Lind and Toko - 2 Weeks before due date 18 Oct - Submit to Lin and Toko - Action
Board Meeting is last week of Nov 24th
Board Needs it by 10 Nov
Using same Board Report Format / Template
Check with Diana M if 1. template has changed. 2. Reporting Period?
Brainstorm on budgeting process for next year: Lindlyn
Action: Need 2 ppl to assist Lindlyn with the budget. Finalise who they are by the end of the week. Will present the process to the PLT as soon as finalised.
CamapignCon 2017: Toko: 7,8,9 Nov. 2nd Week of November. Sub title is activism and technology. Toko will attend along with a mob officer. Rex will be in Brazzaville. 4 PPL for the entire GP office will attend - 2 to GPAf and 2 from other NRO's. Which unit will ppl be coming from? Who will be suitable. Open Engagement. Nick will take into consideration. Looking forward to the feedback from the meeting Action: Feedback on who the final ppl will be to attend.
Need clarity: We need broader representation.
Campaign Fundamental Training: Melita
Only Nhlanhla will attend in Oct.
: Feedback to Melita asap
Calendar update: Toko
* Welcome new team members: Lindlyn and Toko
Zane - Head of Digital, Deshanta - Branding Manager in Engagement, Renee - Snr Camp Manager FFL - 20 Sep and Fred - Ships Actions and Investigations Co-Ord - Shoana's Maternity Cover from 16 Oct for 6 months
Global Engagement Plan: Toko
Document as sent tot PLT by Toko.
Response template = resp to 4 change goals
Need to go beyond our 3 yr strat and be creative. Provide for all 5 of the countries we are planning on growing too. Have a projection of the budget plan we have and which GPI has. Involve everyone in the process and discussion.
Laid out our time from
Project Cycle Template: Lindlyn
Graphic intern is stil working on it. Toko to share with PLT
Check-in on Interns: Lindlyn
What will interns do during the retreat?
HR presented a list of training to them. Lindlyn had a conversation with them. Some form Joburg office was not pleased with the proposals. They were not interested. Cameroon and Senegal offices were very interested.
Toko14......Engagement has an ongoing training for interns
HR has an intern performance document: Make use of it
Are we making the right investment into these interns by sending them on this training during the staff retreat? Should invest to some degree, but there should be a limit. We need to be consistent as well. If there's a lack of interest then why should we invest in them?
: Liaise with your interns and get back to Lindlyn about which training to send them on.
Next PLT: Action - Lin and Toko will find date and communicate
AOB: Ibrahima - Zircon - ACTION: Will share with Comms