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ALE 2017 (Keynote speeches (Jurgen Appelo (growth hacking (agile in…

- - - - agile in marketing
      - 1 day sprint
      - release every day - change > experiment > change
      - agile at its extreme
    - - hard/ controlled/ organized/ solid
      - soft/ self-organized/ insolid
    - - Scrum is a product
      - Released every 2-3 years
      - What's the agile in that?
    - - Increase the value per piece to motivate people to do it.
    - - Trigger
      - Action
      - Reward (Instant gratification)
      - "Don't make it a rule, make it a habit."
- - - - revenue the team produces
      - psychological safety
        
        Emotional Intelligence for Groups
    - - Positive Bias
      - Freedom / Authonomy
        
        "Pass" is OK.
        
        Here & Now
        
        If you need to be engaged somewhere else, be engaged physically.
      - Self-awareness