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**Centre Of Excellence (Digital Analysis & Modelling (Digital Research…
**Centre Of Excellence
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Research & Insights
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Panel Management
Overview 1 )Collects feedback pre and post launch of a magazine
2) Feedback is collected from panel members only
3) Collects feedback for Print and Digital, titles or events
Team Manager : TI -India: Poornima Vijayan, Director Panel Managent
TI US : Andy Borinstein & Joel Kaji
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Team Management: 1) Change Trackers
2) KPI shared with US teams
3) Utilization tracker
4) NO SOP formed yet
5) Team size: 7
Recording of Expense: Invoice by Toluna submitted on Coupa, expense approval and one paid is recorded in PeopleSoft
Expense incurred on: Amazon Coupon, vendor payments
Consumer Insight - Following activities: a) Feedback research b) Cover testing c) Concept Testing d) Brand Tracking e) Advertisement Effectiveness
Retail Research - a) Consumer Behaviour analysis - Dunnhumby kroger data b) POS projection c) Reporting d) In Market Test
Market Mix Modelling - Provides insight by suggesting how much % expense should be incurred for different platforms of Time Inc. for marketing and sales . Provides the most effective solution