I recommend you have in the email itself, not as an attachment,
Start with the category, for instance: New Electronic Product.
Mention one or two items currently carried by Target that your product should be next to. For example: place next to digital cameras and camcorders.
State where it has been sold. Just on one line, list only the biggest retailers, catalogs or Home Shopping Network.
List the suggested retail price.
Your contact information.
A picture of the product in its package. Don’t make the picture too big, 2 x 2.5 inches is fine. They can enlarge the picture if needed.
Also include as attachments as many items as you can from the list above on how to convince the store manager that he or she should meet with you.
you still have two other options to explore: selling through distributors who might sell to the big retailers, or having a company that already sells to Wal-mart or Target market your product for you.
Top Ten Wholesale: www.toptenholesale.com
Wholesale Directory: www.wholesaledir.com
Wholesale Distributors Directory: www.wholesaledistributionnet.com
Wholesale Central: www.wholesalecentral.com
our other choice is to go into the store and find products in the same area as yours. For example, if you have a kitchen product, you would be interested in all the other manufacturers of kitchen products. Try to find a mid-size company. You can then contact the marketing department, say you have a product that has had strong sales success, and that would be a natural fit into their product line. 33%
There are many ways to find distributors that would handle your product. Industry Trade Magazines often have an annual directory where they would list distributors.